FOOT SOLDIER MARKETING.

For most brands, the journey from idealization to production and finally listing on both modern and traditional trade is usually long and quite taxing. And yet after all that is done, the brand’s have only just began. What follows is a battle to move from the shelves to consumers hands, retain that shelve space by streamlining distribution and of course counter the competition that is bound to come.

Foot soldier marketing provides a consistent, cost-effective vehicle for enduring that products are consistently availed at traditional trade, opportunities are identified and utilized in real time, and that relationships are built and maintained at trade level.We at IM take it to the next level through retail geo-mapping using our IM App as well as champion listing for new brands.

VISIBILITY AND POS ITEMS PRODUCTION AND PLACEMENT.

Being visible to target consumers is imperative for brand awareness and consideration in the consumer’s repertoire during moments of choice. However, brands need to be vibrant and unique in terms of their choice of POS items. We seek to provide our partners with new innovative POS ideas to ensure they always stay ahead in the game. We manage the whole process from idealization of POS, production and its placement including liaising with the respective county councils.

DEMAND CREATION.

At various times, brands are faced with a need to drive up consumption numbers to move more products from the shelves either due to target pressures, increase in production levels, short expires or in the case of new brands, entrance into the market. Depending on the nature of the product, demand-creation is vital to achieving the numbers. We customize solutions at points of purchase including, but not limited to, sampling, mall activation, in-bar activation, salon activation, HoReCa activation, street activation & Fuel stations activation.

EVENTS.

To drive recall and leave lasting impressions for brands, unique event concepts are an important platform in brand marketing. We develop and bring to life different ideas through various events: corporate launches staff launches, product launches conferences and public concerts are some of our core strengths in this category. We manage the conceptualization, guests invite and RSVP, equipment set up, partner’s management like artistes, Deejays and Mcees and ultimately the event program.

MERCHANDISING.

75% of consumer purchase decisions are made at the point of purchase with brand loyalty being recorded at 5% only by E-how. We at IM pay close attention to brands offered for sale and how to best present those brands to consumers. We do this through a team of on ground Retail Merchandisers, branded free standing units and total category managed to ensure that our clients’ brands win in their respective market places.

MOBILE EXPERIENCES.

One of the “originally Kenyan” experiential marketing concepts, mobile experiences aka roadshows, are still popular to date. They provide a platform to engage the mass market at scale and a lower cost per contact. We have fully equipped rigs and vibrant teams that deliver with flair. We have also revolutionized the concept to include customized rigs for special audiences as well as to include vans