Foster Clark’s a leading premium food and beverage manufacturer ventured into the Kenyan market with some of its key brands. They tasked IM to drive awareness, listing, and sales of its flagship powdered juice, Foster Clark’s in Nairobi and Mombasa.
SUCCESS
Being a niche product, we developed a route to market targeting Somali and Indian populated areas as these are the key consumers of powdered juice.
Carried out a successful listing campaign in the select areas and listed over 200 retail outlets within one month.
FOSTER CLARKS TASK
Foster Clark’s a leading premium food and beverage manufacturer ventured into the Kenyan market with some of its key brands.They tasked IM to drive awareness, listing and sales of its flagship powdered juice, Foster Clark’s in Nairobi and Mombasa..
