SUCCESS
- Successful countrywide presence of Suntop at the General Trade including tabletops and small interior shops
- Increased consumer and retailer touchpoints
- Successful pull and push at retail engaging 60,000 retailers, visiting them on a weekly & bi-monthly cycle and
retailers placing orders from wholesales - Opened up 60 new stockists for Suntop increasing availability of Suntop in regions previously not available.
- Sampling activities in 60 major MT outlets in Nairobi and upcountry, schools, churches and events
BIDCORO
The Task
BIDCORO Africa- a partnership between Bidco & Co-Ro introduced Suntop ready to drink juice in the Kenyan market in 2017.
BIDCORO tasked IM to create a tactical plan that would ensure:
Suntop’s consistent availability and visibility at the retail level through seeding, listing and creating confidence among retailers and increase their market share. Consumer experience and engagement in modern trade, schools, churches, and events
