SUCCESS
Awareness activations at key roundabouts during peak traffic hours through flier distribution and verbal engagement.
Impactful awareness (reached approximately 10,000 people)
Increased viewership (post-activation statistics as shared by client)
KTN NEWS TASK
In a bid to meet the needs of a more discerning viewer who may not be in time for news during the traditional bulletin hours, KTN developed a new channel KTN News. They tasked IM to carry out activations to create awareness of the new channel as well as at the launch event.a..