KTN NEWS CHANNEL LAUNCH

In a bid to meet the needs of a more discerning viewer who may not be in time for news during the traditional bulletin hours, KTN developed a new channel KTN News. They tasked IM to carry out activations to create awareness of the new channel as well as at the launch event.

SUCCESS

Awareness activations at key roundabouts during peak traffic hours through flier distribution and verbal engagement.

Impactful awareness (reached approximately 10,000 people)

Increased viewership (post-activation statistics as shared by client)

KTN NEWS TASK

In a bid to meet the needs of a more discerning viewer who may not be in time for news during the traditional bulletin hours, KTN developed a new channel KTN News. They tasked IM to carry out activations to create awareness of the new channel as well as at the launch event.a..

  • Client -KTN
  • Services - Art Direction, Design, Web Design
  • Year - 2015