SUCCESS
Developed and executed an exciting trade and consumer roadshow across Kisumu.
Engaged over 8960 traders and listed DPL in over 3000 new retail outlets.
Recruited 15 distributors for the region.
Sold 4533 crates of bread within 8 weeks
Created awareness to over 19,000 consumers through both verbal engagement and sampling.
DPL FESTIVE TASK
DPL Festive opened a bakery in Kisumu in January 2016 and Tasked IM to carry out activations that would drive awareness to both consumers and traders, recruit distributors and drive sales. The task further extended to awareness roadshows across South rift ,mountain Eastern an Nairobi regions. Key awareness was on the reduced sugar content and a higher fiber content in Festive bread compared to other brands.
